Posted by Admin | February 8th, 2010

A 30-second advertisement during the Superbowl costs a company anywhere from 2.5-2.9 million dollars. For that kind of money, you reach the largest television audience of the years. Every year there is a fierce competitiveness over the advertisements that play during the Superbowl–mostly in an effort to be humorous. In that regard, it seems one particular ad was successful. While most of the ads were considered lackluster, a few stood out.

Sure, there were a few winners, including that Snickers ads with former “Golden Girl” Betty White. “Who doesn’t love a commercial with tackling senior citizens,” said Chris Pape, Genuine Interactives chief creative officer.

The Snickers ad worked, he said, because it was so unexpected and funny.